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You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately defines your options?

  • When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
  • Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
  • Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
  • Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.