Posted on October 17, 2022You’re implementing an experiment. Which of these approaches should you follow as a best practice? Assign two campaigns to each experiment arm. Start with multiple hypotheses. Test one variable for each experiment. Divide your audience into as many arms as possible. Post navigationPrevious post: If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?Next post: Which tactic should you use when creating a video ad with an awareness objective?