Posted on September 10, 2023You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next? Test and measure Analyze the data Collect relevant data Segment your audience The correct answer is: Collect relevant data. Post navigationPrevious post: You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?Next post: What’s a conversion rate?