Select all that apply. Why is data important in your email marketing?

• It enables personalization features.
• It helps you gather passive customer feedback about your email marketing.
• It empowers consistent contact opens regardless of subject line relevance.
• It can help you understand your customer behavior contextually.

The correct answer is:

• It enables personalization features.
• It helps you gather passive customer feedback about your email marketing.
• It can help you understand your customer behavior contextually.