Select all that apply. Which of the following are common mistakes in writing email copy?

• Conceptualizing your copy as a single send-off
• Using your copy as merely a mechanism of your design
• Relying on buzzwords
• Using personalization in subject lines and preview texts

The correct answer is:

• Conceptualizing your copy as a single send-off
• Using your copy as merely a mechanism of your design
• Relying on buzzwords