Posted on September 10, 2023True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts). True False The correct answer is: True Post navigationPrevious post: True or false? A subject line should aim to be as lengthy as possible.Next post: True or false? Deliverability is not historical — you start fresh with every provider and domain.