Posted on October 8, 2022When working on a non-guaranteed deal, in which situation would you recommend bidding 20% higher than the floor price? You’re working on a global ad campaign and paying in different currencies. You want to apply frequency management to your deal. You want to guarantee a fixed number of impressions. You’re working across multiple publishers within a deal. Post navigationPrevious post: You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?Next post: Which ad format requires the publisher to configure the ad creative to reflect the look and feel of their site?