Posted on October 8, 2022What happens if an advertiser’s bid isn’t the highest in a private auction? The advertiser will win the auction. The advertiser with the highest bid will win all the deal impressions. The deal will be automatically cancelled. The advertiser will still receive half of the deal impressions. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?Next post: You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
