1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
2. Sherry wants faster ads, that are lighter in load.
3. Sandy wants to create safer ads and reduce the risk of malware.
4. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
5. Tommy values performance over everything else.
• Responsive Display Ads (5)
• None (2)
• Image ads (1)
• AMPHTML ads (3)
• Responsive Display Ads (4)