Posted on October 12, 2022Looking at the matrix below, what should your client do when prospects fit into the highlighted quadrant? Hand off to sales and have sales make immediate contact Have marketing nurture these leads Offer group-based resources Avoid investing too many resources Post navigationPrevious post: The processes for creating an ideal buyer profile and creating a buyer persona are essentially the same except for one key difference. What is it?Next post: True or false? Your client can only have one buyer persona per ideal buyer profile.
