Category: Hubspot Inbound Marketing Exam Answer

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What is a marketing experiment?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A marketing experiment is a form of market research in which your goal is to discover new strategies for future campaigns or validate existing ones.
  • A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
  • A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
  • A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

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What is an attribution model?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
  • A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
  • A set of statistical rules that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
  • A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

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What question can help define your decision stage?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • How do buyers describe their challenges or goals?
  • What are possible solutions to address their challenge or goal?
  • How do buyers perceive the pros and cons of each solution?
  • What criteria do buyers use to evaluate the available offers?

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What role can a CRM play in effective martech stack?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links, conduct keyword research and competitive analysis, audit your site and more.
  • A CRM can help you create and curate awesome social content and schedule your posts as well as manage your social media tasks and measure your ROI.
  • A CRM provides a centralized location to store all your customer data so you can nurture leads contextually, based on their information and where they are in the buyer’s journey.
  • A CRM provides a centralized location to create and distribute valuable content to attract and retain a clearly defined audience.

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