HubSpot Growth-Driven Design Agency Exam Answers Guide

Posted on October 16, 2018

Why is it important to sell Growth-Driven Design differently?

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Why is it important to sell Growth-Driven Design differently?

Answer

Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
Because if we do not rewrite the story in the prospect’s mind to adopt the new mindset towards their website, they will not be a good-fit for GDD.
Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.

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Posted on October 16, 2018

True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?

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True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?

Answer

True – Everyone is a great-fit for GDD even if they don’t know it yet. Because it’s a new process, it’s common for it to take six-eight months for the process to click. Those who have experience in agile, it will click faster.
True – What makes someone a good-fit for GDD is less about industry or type of website. The most important criteria is if they have adopted the “new mindset” towards their website.
False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
False – GDD is primarily designed for technology, software, and agile companies as they use a similar process when building their products.

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Posted on October 16, 2018

Which of the following is a great example of a cue to look for in potential GDD leads?

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Which of the following is a great example of a cue to look for in potential GDD leads?

Answer

The company recently hired a new chief people officer.
Their website already has optimization tools installed, however, it does not appear they have been updating it often.
The company recently had a change in the product leadership team.
The company is downsizing and consolidating locations.

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Posted on October 16, 2018

Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?

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Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?

Answer

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Posted on October 16, 2018 November 4, 2018

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

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Imagine you are on a connect call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

Answer

Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.

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Posted on October 16, 2018

You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

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You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

Answer

“What do you like and don’t like about your competitor’s websites?”
“How do you feel your previous website redesigns gone? – How did the process make you feel?”
“What would be the biggest change you’d like to make to the website and why?”
“How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”

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Posted on October 16, 2018

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?

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Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?

Answer

Explain the Growth-Driven Design process with a focus on experimentation process.
Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.
Review click heatmaps of their homepage and point out where users are getting frustrated.
Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018

Imagine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

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Imagine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

Answer

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018

True or false? Your agency’s strategist should be included in the sales conversations.

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True or false? Your agency’s strategist should be included in the sales conversations.

Answer

True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.
True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.
False – Involving others in the sales process adds complexity and time to the sales process.
False – Pulling the strategist from their daily activities slows down progress with existing clients.

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All latest questions and answers are updated.
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This will save your time & efforts.
All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018

Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling and , not _____.

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Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.

Answer