HubSpot Growth-Driven Design Agency Exam Answers Guide

Posted on October 16, 2018

Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

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Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

Answer

Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing.
Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”. There is no reason to change it as it has already been proven effective for all agencies.
Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.
Host an internal workshop with the sales team to understand what prospects are asking for and the price they think we could sell it for.

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Posted on October 16, 2018

Which of the following are the two major workshops to host during the strategy stage?

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Which of the following are the two major workshops to host during the strategy stage?

Answer

Client interview workshop and end-customer interview workshop
Strategy kickoff workshop and wishlist generation workshop
Wishlist generation workshop and prototype development workshop
Strategy kickoff workshop and user testing workshop

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Posted on October 16, 2018

Which of the following best describes why it’s important to involve a strategist from the service team in the sales conversations when scoping and pricing a launch pad website?

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Which of the following best describes why it’s important to involve a strategist from the service team in the sales conversations when scoping and pricing a launch pad website?

Answer

The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also increases the overall size of the quote.
Having the prospect meet two people from your agency helps build the relationship and establish trust. This increases the chances of the prospect closing on the deal.
The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.
It is not helpful to include them as it often slows down and complicates the sales conversations.

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Posted on October 16, 2018 November 4, 2018

Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

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Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

Answer

First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch.

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Posted on October 16, 2018

Which of the following is NOT part of the new mindset for thinking about our website?

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Which of the following is NOT part of the new mindset for thinking about our website?

Answer

The website is an asset of the business.
Continuously improving the website is an investment in growth.
The website should be tied directly to concrete business goals.
The website primarily helps the marketing team achieve their goals.

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018

According to the training, how should you develop pricing for high, medium, and low impact pages on the launch pad website quote?

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According to the training, how should you develop pricing for high, medium, and low impact pages on the launch pad website quote?

Answer

Review the prospect’s current site and make estimates on the effort required to implement similar pages based on your experience selling web projects.
Review historical performance of your team on past projects. Then find the average time spent on major pages, such as the home page, medium pages, such as the about us page, and small pages such as FAQ. These averages form the estimates for the high, medium, and low impact page pricing.
The launch pad quoting process doesn’t involve high, medium, and low impact pages. Rather, it focuses on the number of pages and the speed required to launch each page.
Work with your services team to develop out a process to use for each type of page. Once the process is documented, have the team vote on the effort required for completing each type of page.

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018 November 4, 2018

What is the purpose of the GDD Starter package?

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What is the purpose of the GDD Starter package?

Answer

A short, pre-engagement kickoff focused around scoping the launch pad website and generating your initial wishlist.
For clients who build a launch pad, but do not want ongoing continuous improvement. The starter package focuses on maintenance and updates of the existing launch pad website.
The starter package includes completing the strategy stage. It is called the starter package because all enagements must start with a solid strategy.
Give the prospect a small sample of GDD and get them excited for more.

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018

As you build larger packages, which two steps of the sprint cycle should you increase the majority of the effort in?

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As you build larger packages, which two steps of the sprint cycle should you increase the majority of the effort in?

Answer

The plan and build steps
The quarterly summit and build step
The build and learn steps
The plan and learn steps

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All the question and answer were gathered from many attempts of the exam.

Posted on October 16, 2018 November 4, 2018

Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their redesign. Based on the scenario above, how would you break up the quote?

HubSpot Growth-Driven Design Agency Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their redesign. Based on the scenario above, how would you break up the quote?

Answer

This scenario is not a great fit for GDD, it’s best to quote using traditional web design
Implement the “phased” option
Implement the strategy first option
Implement the “flat rate” option

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