• Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
• Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
• Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
• Data-driven attribution leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
