- When your goal is to provide faster ad experiences.
- When your goal is to maximize the reach and scale of your campaign.
- When your goal is maximum creative control.
- When your goal is to provide safer ad experiences.
- When your ads must meet exact branding requirements.
- When you want ads that serve in all ad slot sizes.
- When your ad has exceeded budget and you must cut costs.
- When performance is your primary goal.
- Size, appearance, and format
- Format, appearance, and external links
- Format, image sizes, and external links
- Size, external links, and font
- Reach, scale, control
- Complete creative control and simplicity
- Reach, simplicity, automation
- Complete creative control and reach
- You want to upload your ads.
- You want to increase control of your ad format.
- You want to meet your company’s branding requirements.
- You want to increase ad performance.
- They can be uploaded.
- They can run on native inventory.
- They can meet exact branding requirements.
- They can respond to manual A/B testing.
- They offer greater control over the way your ads look and feel.
- They’re limited to banner-eligible slots.
- They will automatically create ads from your images, videos, headlines, logos, and descriptions.
- They help publishers deliver a faster experience using AMP.
- They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
- They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
- They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
- They’re built for performance, reach, and scale.
- They enable advertisers to control all aspects of their branding.
- They’re limited to banner-eligible slots.
- They don’t require you to upload images, videos, headlines, logos, and descriptions.
- They have a library of creative assets to match your product.
- They’re complex to build, giving you total control of how they display.
- They use a machine-learning model that gives you options for building them.
- They automatically create ads that serve all ad slot sizes.