- You can upload your own creative assets.
- You can upload your own ads using templates.
- You can set the ads to run in banner-eligible slots.
- You can choose images from their built-in libraries.
- They let you create ads that serve in all ad slot sizes.
- They offer greater control over the way your ads look and feel.
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- Highly segmented insights are provided for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- A Smart Display campaign can be created with minimal input from advertisers.
- Display Network recommendations are generated based on Smart Display campaign performance.
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
- Predictions built from ad portfolio data, aggregated across benchmark businesses.
- Predictions built from your performance history.
- Predictions built from files exported from your CRM.
- Predictions built from performance data across your industry.
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Campaign-level Target CPA (cost-per-acquisition)
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)