- Personalization and video quality
- Technical performance and personalization
- Technical performance and user experience
- User experience and video quality
Category: Google Ads Apps Exam Answers
What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)
- Introduce one asset type at a time, to eventually identify which type works best.
- Follow best practices for uploading a diverse and comprehensive asset mix.
- Invest a lot of time reviewing the assets being used by similar businesses.
- Improve and optimize the asset mix based on insights from the asset report.
What task could the Market Finder by Google tool help with?
- Building audience lists based on individual user emails.
- Developing a list of campaign management recommendations.
- Developing a list of suitable potential markets for expansion.
- Translating an app into multiple languages.
Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)
- Message
- Theme
- User location
- Ad schedule
- Audience
When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
1. Build user base and installs at scale.
2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
3. Activate existing users with engagement campaigns.
What are the two main objectives of an app marketer? (Choose two.)
- Responding to user feedback
- Generating app reviews
- Driving app downloads
- Encouraging app usage
Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
1. A food delivery company running a campaign to get new users.
2. An outdoor retailer running a campaign to drive more in-app purchases.
• tCPA (2)
• tCPI (1)
Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.)
- App and Web properties in Google Analytics
- Google Ads SDK platforms report
- Deep linking
- Cross-platform report in Google Analytics
Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?
- At least two landscape images without any superimposed text or logo.
- At least two landscape images with a watermark of the app logo included.
- At least two portrait images with a watermark of the app logo included.
- At least two portrait images without any superimposed text or logo.
