Posted on

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

  • What unique purpose does the app provide customers?
  • How many fitness videos were downloaded last year from paid app promotion?
  • How do app users perceive the fitness brand?
  • What impact would a successful app have on the business?
Posted on

Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

  • The number of impressions they receive in each ad group.
  • The all conversion value they acquired over the last 30 days.
  • The average click-through rate (CTR) they acquired over the last 30 days.
  • The number of conversions they receive in each ad group.
Posted on

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

  • Create a library of assets he might use during the ad creation process.
  • Gather feedback from people already using his app regularly.
  • Conduct thorough research on apps belonging to similar businesses.
  • Define a goal he wants to achieve with an App campaign.
Posted on

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

  • Machine learning can analyze millions of signals and placements in real time.
  • Machine learning reduces human bias and common errors.
  • Machine learning can have a better understanding of business objectives.
  • Machine learning is more capable of interpreting human emotion.