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Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

  • Competition becomes more focused at a granular level.
  • The system works best when working from the largest dataset possible.
  • App campaigns don’t allow location targeting at a more granular level than country-level.
  • Users outside of the location target area might feel excluded.