Posted on October 9, 2022For non-guaranteed deals, when is it recommended to bid 20% higher than the floor price? When you’re paying in different currencies for a global ad campaign. When you want to apply frequency management to your deal. When you’re working across multiple publishers within a deal. When you want to guarantee a fixed number of impressions. Post navigationPrevious post: A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice per month. Where should you set up frequency management?Next post: Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?
