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Data-driven attribution works in which of the following ways?

  • By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
  • By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
  • By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
  • By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.