Posted on October 8, 2022An advertiser participates in a private auction. What happens if their bid is not the highest? The advertiser will win the auction. All impressions go to the advertiser with the highest bid. The deal is automatically cancelled. The advertiser still receives half of the deal impressions. Post navigationPrevious post: Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?Next post: You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
