- Searches
- Brand views
- Product purchases
- Both simple pixel and AAt
- Floodlight pixel
- Amazon Advertising tag (AAt)
- Simple pixel
- All-up conversion
- Post-view conversion
- Pre-view conversion
- Post-click conversion
- When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1×1 pixel and not a redirect.
- If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
- All content must be served from the ad server’s domain and may not call from other domains. Only secured calls (https://) are accepted.
- Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.
- The Amazon DSP will adjust bids based on the likelihood of conversion.
- The Amazon DSP will bid the max bid for all impressions.
- The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
- The Amazon DSP will bid the base bid for all impressions.
- All of these are true.
- If a third-party pixel is appended on a creative, and Amazon Ads has a server-to-server integration with that third-party, the creative will not be approved. You will need to remove the pixel, and instead append the adapter URL.
- Amazon Ads allows advertisers to run third-party served creatives as long as the ad servers are on the list of approved vendors.
- Using invalid macros in creatives will cause the ad to be rejected.
