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Is it a best practice to select multiple private marketplace deals on the same line item?

• No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
• Yes. You should group all deals into a single line since it saves time.
• Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.

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You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

  • Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
  • The audiences are automatically updated daily.
  • DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
  • Newly-transferred DMP audiences will populate in your overlap report after 7 days.