A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following are examples of owned media? (Choose Two Answers)

• Any content that you have paid for an influencer to create and posted on your channel
• User generated campaign content created and shared by brand advocates
• Campaign images your team shot on location and published to branded accounts
• Thought-leadership content created internally, hosted on your blog and shared on social

The correct answer is:

• Campaign images your team shot on location and published to branded accounts
• Thought-leadership content created internally, hosted on your blog and shared on social