No matter who is writing content, your brand’s personality should reflect one distinct personality across all platforms. To make sure this happens, what are three steps you need to take? (Choose Three Answers)

• Outline how your social brand voice translates to other platforms
• Check for existing marketing documents that defines your voice
• Develop brand attributes to highlight through your social voice
• Use previous customer conversations to shape your voice

The correct answer is:

• Outline how your social brand voice translates to other platforms
• Check for existing marketing documents that defines your voice
• Develop brand attributes to highlight through your social voice