Category: HubSpot Marketing Hub Implementation Exam Answer

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Which of the following is a potential business challenge encountered by marketing leaders?

  • They need to transition to using Excel exclusively, as no other tool can help them report effectively
  • They need to stay organized by clearly partitioning each team’s assets to reduce confusion, boost security, and easily manage permissions
  • They need to slow down marketing collateral development, and use that time to hire more salespeople
  • None of the above

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When working with B2B clients who may be interested in pursuing ABM, you’ll have to adjust your approach to focus on the following:

  • Account or company-level metrics
  • Scoring for companies and deals, not just leads
  • Making sure sales reps have access to all information about an account’s marketing activities
  • All of the above

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