Category: HubSpot Marketing Hub Implementation Exam Answer

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Which of the following best describes the experience of working with an Enterprise client (as opposed to what you would experience with Professional clients)?

  • Enterprise clients typically have larger teams.
  • Enterprise clients are not as technically savvy.
  • Enterprise clients usually have larger, more complex tech stacks.
  • Enterprise clients are sometimes slower to get up-and-running with the tools.
  • All of the above

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Scenario: One of your clients was initially excited about the prospect of migrating to HubSpot from their previous MarTech stack, but is having second thoughts. You were planning on chatting with them about setting goals for their overall marketing strategy, but you notice they seem to be preoccupied with technical concerns centering around the migration. What should you do?

  • Insist that you discuss reporting, and put their technical concerns to the side. You have to guide them in the right direction, even if they’re more concerned about something else
  • Listen to their concerns and take notes. Create a plan for addressing their technical concerns for the migration, since reporting won’t matter unless the migration is a success
  • Drop the client, as they’re clearly not thinking from a long term perspective
  • None of the above

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Which of the following is NOT a quality assurance benefit of building a Marketing Hub implementation plan?

  • Once every month, audit project progress to ensure both quality and alignment with goals isn’t compromised.
  • Once per quarter, evaluate whether available resources are being used efficiently.
  • Ensure all functionality (including integrations with CRMs, billing, or other client systems) have undergone basic setup, but leave the heavy lifting for your client.
  • You can increase your client’s monetary investment in the implementation.
  • None of the options above are quality assurance benefits of building a Marketing Hub implementation plan.

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Scenario: Your client is in multiple markets and needs to have variations of their landing pages in different languages. Their goal is to find a solution that is best for SEO, as they want to rank highly across these markets. What do you recommend?

  • Create smart content for all your landing pages based off country. This will be an easy way to rank highly, while as a bonus, you can create rules for when your clients interact with those pages. Smart content is more important than following SEO best practices.
  • Create language-specific subdirectories and translated version of your pages. Share the advantages and drawbacks of this approach with the client.
  • Turn on multiple languages in HubSpot and HubSpot will magically translate your pages while promoting SEO
  • None of the above

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