- 1 month
- 3 months
- 6 months
- 12 months
- Which goals are being completed (e.g., form submissions, pages visited, or events triggered)
- Which pages attribute to the most goal completions and their conversion rates
- The proportion of goal completions in comparison with overall page visits
- All of the above
- To capitalize on your competitors’ weaknesses
- To stay up-to-date on trends in search
- To optimize the strengths of your website
- To improve the weak areas of your site
- The phrases that your competitors are ranking for, but you aren’t
- The keywords that you currently aren’t targeting
- The phrases that don’t have a lot of search traffic
- The search phrases that your website does not rank for
- Discover your competitors’ winning strategies
- Benchmark your current SEO performance
- Reveal any competitor gaps or weaknesses
- Identify areas of improvement in your SEO strategy
- The process of researching your business competitors to find out how you can beat them in the market
- The process of generating reports on the search impressions, clicks, and click-through rate of web pages
- The process by which you analyze the different keyword opportunities on your website
- The process of identifying the strengths and weaknesses of you and your competitors’ SEO
- So you can better communicate with your colleagues and/or clients.
- So you can anticipate how trends and updates might affect your website.
- So you can become a subject matter expert in your business’ niche.
- It isn’t important to keep track of trends and updates in your business’ niche.
- Putting the user at the center of everything you do
- Making your work accessible to people outside the SEO field
- Following SEO blogs, newsletters, and social media
- Tying your actions back to business goals