Category: Hubspot Inbound Marketing Exam Answer

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Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • buyer’s journey / individual customer journey
  • landing page / journey map
  • internet / inbound marketing
  • universe / careers

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Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • unproven ideas; proven hits.
  • proven hits; unproven ideas.
  • small, proven ideas; huge, well-resourced hits.
  • huge, well-resourced ideas; small, proven ideas.

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Buying insights reveal all of the following EXCEPT:

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Which buyers are receptive and which will ignore you
  • What attitudes prevent your buyers from considering your solutions
  • The age range of your buyers
  • What resources your buyers trust as they evaluate their options

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What is the drawback to using the last touch attribution model?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).
  • This model makes it difficult to justify your team’s impact on your company’s bottom line.
  • This model lacks the ability to recognize actions that occurred outside a certain window of time.
  • This model ignores potentially influential interactions that occurred on the path to purchase.

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Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
  • A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
  • A YouTube video that provides recommendations on healthy dog food
  • A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

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You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Stop sending the emails immediately. The subscribers have spoken.
  • Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there.
  • Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select customers for more information.
  • Continue to send the emails. It’s likely a drop due to seasonality, but nothing to worry about immediately.

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Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Run social media polls.
  • Interview your marketing team.
  • Run focus groups with customers.
  • Publish online surveys.

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Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Advertising
  • Web Analytics
  • Funnel reports
  • TikTok

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