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When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

Answer

  • Creating content, identifying the timeline, and measuring and improving
  • Identifying the timeline, measuring your content, and segmenting your contacts
  • Testing your content, identifying the timeline, and creating additional content
  • Organizing your contacts, creating content, and identifying the timeline
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True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

Answer

  • True
  • False
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You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?

Answer

  • Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.
  • Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.
  • No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.
  • No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.
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A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

Answer

  • Awareness
  • Consideration
  • Decision
  • None of the above
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What is the buyer’s journey?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

What is the buyer’s journey?

Answer

  • It’s the active research process someone goes through leading up to a purchase.
  • It’s the experience your prospect goes through when learning about your brand.
  • It’s the Inbound Methodology but from the buyer’s perspective.
  • It’s the set of actions that a buyer goes through after he or she made a purchase.
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You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Answer

  • Research, identify trends, and create persona stories
  • Create persona story, test and optimize, and make assumptions
  • Make assumptions, identify trends, and ask company employees for input
  • A buyer persona shouldn’t be developed at this time.
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Define a conversion path.

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

Define a conversion path.

Answer

  • The method by which you encourage someone on your site to move down your funnel.
  • The method by which you encourage someone to visit your site from social media.
  • The method by which you encourage someone to spend 30 minutes or more on your website.
  • The method by which you encourage someone to read your well-crafted automated email.
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True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

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True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.

Answer

  • True
  • False
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True or false? If you have an ideal customer profile, you don’t need buyer personas.

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

True or false? If you have an ideal customer profile, you don’t need buyer personas.

Answer

  • True
  • False
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  • All the question and answer were gathered from many attempts of the exam.
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What is conversion optimization?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

What is conversion optimization?

Answer

  • Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.
  • Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.
  • Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
  • Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.
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  • This will save your time & efforts.
  • All the question and answer were gathered from many attempts of the exam.