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Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

Answer

·         buyer’s journey
·         buyer personas
·         marketing funnel
·         ad budget
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Fill in the blank: When conducting a test, it should work to uncover _______________.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: When conducting a test, it should work to uncover _______________.

Answer

·         the cost to attain a customer through this channel
·         the amount of customers available through this channel
·         whether or not you should be acquiring these customers
·         All of the above
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Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

Answer

A. What are you offering?
B. How will this help your audience?
C. Why are you doing what you are doing?
D. None of the above

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True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.

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True or false? The goal of a braindump is to have everyone structure ideas they’ve put together. 

Answer

  • True
  • False
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Which best describes the content marketing and inbound marketing relationship?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which best describes the content marketing and inbound marketing relationship?

Answer

·         Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.
·         If you do both then you’ll be competing with yourself.
·         Success relies on both as each serves a different function.
·         A great content marketer doesn’t need to do inbound marketing.
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One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

Answer

  • You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
  • You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
  • You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
  • You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
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You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

Answer

A. Talk with the sales team
B. Check with more tenured employees
C. Look through the company’s CRM and CMS
D. All of the above

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True or false? If you want to produce great content, then you need to hire an in-house content creator.

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? If you want to produce great content, then you need to hire an in-house content creator.

Answer

  • True
  • False
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The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?

Answer

  • List format
  • How-to format
  • Secret of format
  • Negative angle format
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Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

HubSpot Content Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

Answer

  • Active
  • Passive
  • Reactive
  • Subtle
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