- Sales
- Leads
- Local store visits and promotions
- Website traffic
- Store Sales
- Store Visits
- Local Actions
- Ad Actions
- It’s a way to test variations of ad creative against each other
- It’s near real-time attribution to fuel short-term business and bidding decisions
- It’s a top-level modeling to understand what drives sales including media and all possible external factors
- It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
- bids
- ad creatives
- ad placements
- creative combinations
- Encourage customers to shop in your preferred channel
- Meet customers wherever they’re at in their digital shopping journey
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- A business that would like their in-store customers to sign up for their monthly newsletter.
- An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
- A local internet provider that is looking to secure leads online to promote their new service bundle.
- A grocery company looking to grow foot traffic to their physical locations and promote available products
- It’s a group included with the experiment but are still partialy separated from the experiment.
- It’s a group included with the experiment.
- It’s a group separated from the rest of the experiment.
- It’s a group separated from the rest of the experiment but are still included in the test.
- ad creatives
- creative combinations
- bids
- ad placements
- Set separate online and offline KPIs and business objective for each team
- Follow a traditional marketing structure designated online and offline teams
- Ask thought-provoking questions to align on customer and business goals
- Meet with each team separately to learn about their O2O strategy
- Omnichannel
- Omnichannel + Store Centric
- Store Centric
- Online + Omnichannel
