Posted on September 28, 2022You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use? Store Sales Store Visits Local Actions Ad Actions Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Reddit (Opens in new window) Related Post navigationPrevious post: How would you define incrementality?Next post: Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
