Posted on May 4, 2023Green Telecommunications is about to launch a campaign with a creative that states “We have the fastest LG network.” Why might this ad lead to a poor customer experience? The ad doesn’t provide clear statistics. The ad doesn’t include any promotion. The ad isn’t compelling. The ad contains too many characters. Post navigationPrevious post: Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?Next post: Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?
