Category: Google Display Exam Answer

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Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Minimum and maximum bid values are determined by the daily budget
  • Sets the appropriate bid for each and every auction
  • Integrates a large variety of signals to evaluate user intent
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Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences allow her to reach sports enthusiasts.
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Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

  • Your ads will be placed on all search engines.
  • Machine models automatically determine your advertising budget.
  • You can set your own budget and can change it at any time.
  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
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You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  • Google Ads saves you time by deciding what your budget will be on a daily basis.
  • With Google Ads, your ads will show on every available search engine.
  • With Google Ads, you can choose a maximum amount to spend per month.
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Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

  • Place your business’s ads on every available search engine.
  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.
  • Coach your company to fully move to an online-only presence.
  • Cap the number of ads you pay for, based on your business.