Category: Google Display Exam Answer

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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

  • It harnesses best-in-class intent signals to place her ads against the most relevant content.
  • Her ads enable customers to purchase her clothing items directly from within the ad.
  • It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
  • It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
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Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its summary report provides executive summaries of total cost and bidding.
  • It provides “recommended insights,” which are focused on Topic Targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
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Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

  • It reaches specific audiences based on a combination of declared and inferred data.
  • It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
  • It reaches audiences who previously visited her website as they browse network websites and use network apps.
  • It reaches audiences who are different from an original remarketing list or other uploaded compatible list.
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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps
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Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

  • He wants to leverage Google’s automation technology to drive direct sales of his products.
  • He wants to engage with users who intend to purchase his products and are actively researching them.
  • He wants to get his Display Ads in front of as many people as possible.
  • He wants to generate dynamic ads to reach specific audiences.