- Funnel exploration
- Free form
- Segment overlap
- Cohort explorations
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Category: Google Analytics Exam Answers
You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Events can be associated with signed-in users to enable cross-device reporting
- Events from your mobile app can be combined with your existing website data
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
- Additional events are collected from your website without you needing to change your website’s code
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What data does the Realtime report show?
- Events that took place within the last 60 minutes
- Events that took place within the last 30 minutes
- Events that took place within the last 12 hours
- Events that took place within the last 8 hours
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Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
- Position-based
- Data-driven
- Time decay
- Linear
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Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
- Conversion events
- Recommended events
- Custom events
- Goals
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What model represents the hierarcnQAhical structure of a Google Analytics account?
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
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If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
- Funnel exploration
- Conversion paths
- Model comparison
- Segment overlap
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Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
- Subproperties
- Organizations
- Data streams
- Roll-up properties
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You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
- Explore
- Reports
- Advertising
- Configure
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Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
- Google Ads can use these conversions to adjust and optimize your ad copy
- Google Ads can use these conversions to see industry benchmarking data
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to generate new keyword ideas
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