- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Increasing the trustworthiness of the website.
- Reducing the bid rate on the ad.
The correct answer is:
- Changing the call-to-action message of the ad.
Category: Google Ads Search Certification
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- The campaign could improve up to 25% by following the listed recommendations.
- The campaign is performing 25% under budget.
- The campaign is performing better than 75% of all search campaigns.
- The campaign needs a 75% improvement to be fully optimized.
The correct answer is:
- The campaign could improve up to 25% by following the listed recommendations.
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
- More online sales through Reggie’s online store.
- Getting more customers to learn about his products.
- More followers on the store’s social media presence.
- Email sign-ups from people interested in a healthy lifestyle.
The correct answer is:
- Getting more customers to learn about his products.
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
- The recommendations provide general insight from Google.
- The recommendations are tailored to the specific account.
- The recommendations only apply to select keywords.
- The recommendations are created by higher-level account executives.
The correct answer is:
- The recommendations are tailored to the specific account.
Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? Select 2 Correct Responses
- She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can catch the interest of people while they’re engaged with a mobile app.
- A video can present a summary of her products to people showing an interest in her business.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
The correct answer is:
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
- Broad match
- Enhanced conversions
- Global site-wide tagging
- Consent mode
- Smart Bidding
The correct answer is:
- Enhanced conversions
- Global site-wide tagging
- Consent mode
How can Smart Bidding with broad match help marketers?
- It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
- It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.
- It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
- It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
The correct answer is:
- It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
- Allows advertisers to provide details about their product or service
- Users often will often notice this first
- Gives users an idea of where they’ll go if they click the ad
- Takes users to a specific page of a website
The correct answer is:
- Description (1)
- Final URL (4)
- Display URL (3)
- Headline (2)
An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
- Brand awareness and reach
- Sales
- Leads
- Product and brand consideration
The correct answer is:
- Leads.
What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
- Expanded text ads can help achieve this goal.
- Responsive search ads can help achieve this goal.
- Dynamic Search Ads can help achieve this goal.
- Performance Max can help achieve this goal.
The correct answer is:
- Dynamic Search Ads can help achieve this goal.
- Performance Max can help achieve this goal.
