Category: Google Ads Search Certification

Download Google Ads Search Certification Exam Answers

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You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
  • Performance Planner leverages machine learning for forecasting.

The correct answer is:

  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.
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Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

  • Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
  • Using the Keyword Planner to find new keywords relevant to your target audience and business.
  • Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
  • Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

The correct answer is:

  • Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
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What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

  • Using a combination of broad match, Smart Bidding, and Responsive Search Ads
  • Reducing and reinvesting paid-search budgets in high-quality image assets
  • Using exact match keywords to help AI-powered Search reach particular audiences
  • Relying on manual bidding for queries that marketers predict will deliver the highest value

The correct answer is:

  • Using a combination of broad match, Smart Bidding, and Responsive Search Ads.
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What are three benefits of opting-in to apply recommendations automatically?

  • Your implementation of responsive search ads will be automatic.
  • You can opt in without having to add more budget.
  • Your opting into Smart Bidding will happen automatically.
  • You’ll be adding best practices to your Google Ads accounts routinely.
  • Your campaign performance will improve.

The correct answer is:

  • You can opt in without having to add more budget.
  • You’ll be adding best practices to your Google Ads accounts routinely.
  • Your campaign performance will improve.
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You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

  • By setting manual bids for specific times of the day
  • By setting minimum and maximum bid values according to the daily budget
  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.

The correct answer is:

  • By saving time and marketing resources
  • By integrating a large variety of signals to evaluate user intent
  • By setting the appropriate bid for each and every auction.