Category: Google Ads Apps Exam Answers

Download Google Ads Apps Certification Exam Answers

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Which three statements about machine learning are true? (Choose three.)

  • Machine learning will eventually develop to a level where it can replace advertisers entirely.
  • Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
  • Machine learning means computers don’t need to be explicitly programmed or told what to do.
  • Machine learning can become more efficient and accurate over time.
  • Machine learning is a way of effectively summarizing large amounts of data.
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Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

  • They unlock additional segmentation options for placements that occur on YouTube.
  • They provide additional conversion data, so better business decisions can be made.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.
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Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

  • Image assets tend to load slower on mobile devices when there’s text overlay.
  • Image assets with text overlay can only be shown on some Google inventory.
  • Google Ads policies don’t allow more than 25% overlay text on an image asset.
  • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
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Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

  • A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
  • A focus on “Install volume” while targeting “All users”.
  • A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
  • A focus on “In-app actions”.
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Which of these companies would be ready to start a Google App campaign focused on in-app actions?

  • An education company with a large app user base that’s assigned values to the specific actions users take within the app.
  • A finance company with a small app user base that wants to drive additional app installs.
  • A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
  • A fitness company with a large website user base that’s about to launch its new app.
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Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

  • A daily budget should be at least 50 times the tCPI.
  • A daily budget should be at least 5 times the tCPA.
  • A daily budget should be at least 10 times the tCPA.
  • A daily budget should be at least 25 times the tCPI.