Posted on September 10, 2023Companies need to proactively prepare for possible issues on social media, to mitigate risk and increase the chances of a positive outcome. What is this called? A campaign risk assessment A centralized resource playbook A crisis management plan An emergency chain of command The correct answer is: A crisis management plan. Post navigationPrevious post: Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?Next post: A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?