Category: HubSpot CMS Hub Implementation Exam Answer

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Scenario: You finished the migration for the client successfully a week ago, but site metrics are lower than pre-migration levels, even after checking for seasonal factors, UX issues, etc. You finally discover that a technical step was missed by your firm’s implementation team. What should you do?

  • No need to say anything or alarm the client. Fix the issue and don’t bring it up again unless the client asks. If they ask more questions, pivot to discussing other issues as quickly as possible.
  • Your team never makes mistakes. The client must have done something wrong. If they ask, tell them that it’s their responsibility to make sure the migration is finished correctly, and not yours. You’re just hired help to guide them.
  • Admit to the client that your team overlooked something, and give them instructions for how they can fix it. Unfortunately, you don’t have time to fix your team’s error, due to the tight deadline you have to meet for the overall project.
  • Admit to the client that your team overlooked something, tell them exactly how you plan to fix the error, and offer them another few days to evaluate site metrics after the error has been corrected to make sure they’re satisfied with your work.

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In what circumstance is it okay for you to skip the client evaluation period in a CMS implementation?

  • When you feel that you have done an excellent job, even if the client disagrees
  • When you might miss your project deadlines because the client is taking a little bit longer to get their team organized and trained on the tool
  • When you find out, at the end of the project, that you charged the client less than the industry average for delivering your implementation service
  • You should never skip the evaluation period. The client should always have an opportunity to review your work and make sure it meets their documented expectations.

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Which of the following is not a reason for post-migration site metrics to deviate from pre-migration averages?

  • Seasonal factors
  • Issues with backlinks and redirects
  • 404 URL errors
  • Load speed (server speed, site speed, etc.)
  • All of the above are accurate reasons for post-migration site metrics to potentially deviate from pre-migration averages. This is a trick question!

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Scenario: You are based in Boston, MA, but most of your customers are based in Mumbai, India. Which of the following steps should your firm take, in terms of following CMS migration launch best practices?

  • You should launch the site outside your own business hours in Boston, MA, because you cannot risk US customers seeing the site with any errors. Even if Indian customers see a few errors, it’s okay.
  • You should find a low traffic time that works only for your Indian customers and audience, since they make up most of your business, and your other clients aren’t as important.
  • You should find a time when traffic is low for both American and Indian customers/visitors and launch at that time
  • None of the above is true. You should launch only at midnight, since everyone’s traffic is much lower at midnight.

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Which of the following is NOT a step in the pre-migration checklist for URL Structure and Updates?

  • If the URL structure cannot be migrated as-is, ensure only 401 redirects are set up.
  • Redirect both pages and domains if you’re changing the website URL
  • Update existing redirects’ destination to the new URL structure.
  • If the URL structure cannot be migrated as-is, ensure 311 redirects are set up.
  • If the URL structure cannot be migrated as-is, ensure 301 redirects are set up.
  • Both A and D both are NOT steps in the pre-migration checklist

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