Category: HubSpot CMS Hub Implementation Exam Answer

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Which of the following would go against the best practices for managing a website redesign and CMS migration?

  • Coming to the client prepared with a full timeline for redesign and implementation before you’ve met with their key stakeholders or understood their business priorities
  • Building a clear communication plan that goes beyond email updates
  • Creating an implementation timeline after consulting thoroughly with all stakeholders
  • Significantly altering their current content management strategy or playbook, because it isn’t aligned with their goals

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Which of the following is one of the strategist’s key responsibilities?

  • Leading the implementation team and reporting back to the supervisory committee
  • Writing code for backend integrations in partnership with a front-end developer
  • Determining the UX design of the site from start to finish
  • Cancelling the client’s old CMS contract to avoid confusion

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Which of the following statements is false, based on the information, frameworks, and methodologies shared in this certification?

  • Each client’s situation is unique, and you shouldn’t underestimate the importance of thoroughly investigating your client’s prior CMS’s architecture.
  • A responsibility matrix divides all stakeholders into twelve categories.
  • Complex CMS projects usually demand more than just email updates to key stakeholders.
  • The project definition of success should include relevant metrics, and each definition of success should be specific, measurable, attainable, relevant, and timely.

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True or False? You cannot build a successful HubSpot sales pitch without defining certain terms, such as “collaboration,” “customer-facing teams,” and “friction” exactly the way HubSpot Academy defines these terms in this certification. These terms are defined in a precisely scientific way to psychologically influence your prospects.

  • True
  • False

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Which of the following is a common way in which the supervisory committee can guide a website redesign project?

  • By making sure decision makers are involved.
  • By making sure the front-end developer does the job of the UX designer, thereby saving the client money.
  • By making sure the client’s CEO attends every meeting and oversees every decision, no matter how small it is.
  • By controlling what information is shared with decision makers, because the website redesign process is always deeply political.

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Which of the following is a best practice for the post-migration assessment and analysis phase?

  • Checking to make sure that modules are user-friendly for marketers
  • Making sure that modules are user-friendly for front-end developers only, so that marketers don’t accidentally damage the website
  • Making sure that modules are avoided entirely, and that all code is appropriately commented to make it easy for developers to make changes later
  • Checking to make sure that you have deleted/removed all old integrations to avoid confusion

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