Category: Campaign Manager 360 Exam Answer

Download Campaign Manager 360 Certification Exam Answers

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Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

  • Set up two parent advertisers under one Campaign Manager 360 network.
  • Set up two separate placements under the parent advertiser.
  • Set up separate child advertisers under the parent advertiser.
  • Set up separate campaigns under the parent advertiser.
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A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?

  • The marketer should use creative rotation rules, creative weight, and creative type.
  • The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
  • The marketer should use creative rotation rules, creative weight, and creative scheduling.
  • The marketer should use creative length, creative weight, and creative scheduling.
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You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

  • First Interaction attribution model
  • Linear attribution model
  • Last Interaction attribution model
  • Time Decay attribution model
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A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

  • A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
  • A creative for organic toothpaste is large, animated, and has detailed flight specifications.
  • A creative for dental floss is a dynamic animation, with HTML5 assets, and needs a strong Internet connection.
  • A creative for mouthwash is a long-length video ad that sends users to a dental care information webpage.
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An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?

  • The agency should: (1) create an advertiser, (2) create a campaign, (3) create a site, (4) create a placement, (5) upload creatives, (6) create ads, (7) associate the ads, (8) assign placements and creatives, then (9) download and send placement tags.
  • The agency should: (1) create a placement, (2) create an advertiser, (3) create a campaign, (4) upload creatives, (5) create ads, then (6) download and send placement tags.
  • The agency should: (1) create ads, (2) create an advertiser, (3) create a campaign, (4) create a placement, (5) upload creatives, then (6) download and send placement tags.
  • The agency should: (1) create a campaign, (2) create an advertiser, (3) create a placement, (4) create a site (5) upload creatives, (6) create ads, (7) assign placements and creatives, (8) download and send placement tags, then (9) associate the ads.
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A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?

  • They should work with mobile in-app and in-stream audio inventory.
  • They should work with mobile web and anonymous inventory.
  • They should work with mobile web and out-stream video inventory.
  • They should work with mobile web and mobile in-app inventory.
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What’s the definition of Campaign Manager 360?

  • It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
  • It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
  • It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
  • It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
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You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

  • Select the ad sizes for the tennis shoe campaign on the site.
  • Download and send placement tags to the specific site.
  • Choose optimal placements on the site for the tennis shoe campaign.
  • Upload your tennis-shoe-specific creatives into your account.