Before you start your campaign, you need to make sure that you have actionable metrics to measure and report on. How do you know what’s an actionable or vanity metric?

• Do your Actionable and vanity metrics vary year to year, depending on what’s trending in different industries and on social.
• Review your post Actionable metrics are found on your highest performing posts, while vanity metrics are tied to the lowest.
• Talk to your It’s up to you as a brand to determine which metrics are most important to present to leadership.
• Look to your Actionable metrics will directly support them, vanity metrics will not.

The correct answer is:

• Look to your Actionable metrics will directly support them, vanity metrics will not.