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Category: Amazon Sponsored Ads Foundations Exam Answers
Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?
- API
- Bulk operations
- Neither of these
- both of these
Lindros is using sponsored brands to help drive awareness for his brand and products. Which metric would best measure awareness in his sponsored brand campaign?
- impressions
- click-through rate
- sales
- Logo cannot be placed on a white background color
Which of the following is not part of brand logo guidelines for sponsored brands?
- Logo cannot be a combination of logos.
- Logo cannot be used as an extension of the headline nor contain additional text.
- Logo cannot be placed on a white background color
- Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.
Which is the most appropriate claim to include in a sponsored ad running in May 2022?
- Leave teeth three shades whiter than other brands
- Leave teeth three shades whiter than other brands according to experts
- Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
- Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022
In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” What would be a better promotional message?
- Save $10 on tube socks.
- Huge savings on tube socks.
- Save now on tube socks.
- Save half on tube socks.
Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?
- Both of these theseInclude more products in her campaigns that she is not currently advertising
- Include more products in her campaigns that she is not currently advertising advertisingIncrease total budget size
- none of these
- Review existing bids and remove low-performing terms
Which metric is used to measure efficiency in sponsored ads campaigns?
- click-through rate
- sales
- impressions
- return on ad spend (ROAS)
If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.
- False
- True
True or false? The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.
- True
- False
