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The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized perfume bundled offer now through Valentine’s Day

  • No, the promotional ad should _*not*_ include the offering (full-sized and travel-sized perfume bundle) and the end-date for the promotion (Valentine’s Day).
  • Yes, the promotional ad is specific to the offering (full-sized and travel-sized perfume bundle) and provides the end-date for the promotion (Valentine’s Day).
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Which is the most appropriate claim to include in a sponsored ad running in May 2022?

  • Leave teeth three shades whiter than other brands
  • Leave teeth three shades whiter than other brands according to experts
  • Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
  • Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022