Posted on

Which is the most appropriate claim to include in a sponsored ad running in May 2022?

  • Leave teeth three shades whiter than other brands
  • Leave teeth three shades whiter than other brands according to experts
  • Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
  • Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022
Posted on

Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

  • Both of these theseInclude more products in her campaigns that she is not currently advertising
  • Include more products in her campaigns that she is not currently advertising advertisingIncrease total budget size
  • none of these
  • Review existing bids and remove low-performing terms