Name your order.
Copy your attribution tag to append on your ad as the click-through URL.
Generate a report to validate that you are measuring all your ad’s clicks correctly.
Create line items, which generates attribution tags that are placed on ads.
Add to cart rates of select products.
Impressions from your ad campaign.
Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags. Detail page views of all products.
It is not possible to calculate Return on ad spend and other cost based metrics.
Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline. Register for Amazon Attribution cost reports.
Click-through rate
Detail page views, Detail Page view rate, Add to carts, Add to cart rate
Total DPVs, Total DPVR, Total Add to carts, Total ATCR Impressions
None of these.
Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR. Focus on your ads that help drive the lowest ATCR, but drive higher DPVR
A percentage chance of a shopper purchasing the product when they click on your ad.
An understanding of initial awareness for your product from your advertising campaign.
Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.
Keyword creative report Summary report
Performance report
Order summary report
