- 3P vendor and deal
- Audience segmentation and all data
- Performance and audience segmentation
- Performance and all data
- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
- April 1st impression
- April 7th impression
- April 9th purchase
- April 4th click
- July 22nd non-viewable video ad
- July 29th viewable video ad
- August 5th purchase
- July 15th viewable display ad
- Advertiser hashed audiences
- Amazon audiences
- Advertiser audiences from a pixel
- Advertiser audiences from a DMP
- Brand lift
- Detail page view rate (DPVR)
- Click-through rate (CTR)
- Return on ad spend (ROAS)
- Ensure ads drive purchases with every click
- Allow advertisers to effectively communicate their message
- Ensure ads are seen by a broad audience
- Ensure customer experience is relevant and enjoyable
- Amazon O&O properties
- Third-party exchanges
- Amazon Publisher Services (APS)
- Private marketplaces (PMPs)