- False
- True
Category: Amazon DSP Exam Answer
True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
- False
- True
When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
- Link in customer flow
- Link out customer flow
Which pricing model allows advertisers to set a price range for any single impression?
- CPM
- CPC
- dCPM
Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
- Advertisers of a service that Amazon does not offer
- Advertisers of a product under a category that Amazon does not offer
- Any advertiser
- Advertisers of brands that sell goods/services on Amazon
Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
- Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
- The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
- The Amazon DSP only offers manual optimization.
- The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
- False
- True
Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
- Deal report
- Performance report
- 3P vendor report
- Audience segmentation report
A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
- GreenTree mobile met both campaign goals
- GreenTree-BTF met both campaign goals
- GreenTree -ATF did not meet the ROAS goal.
- GreenTree video met the CPM goal but did not meet the ROAS goal.
Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
- Martina should only leverage manual optimization tactics.
- Martina should only leverage automatic optimization.
- Martina should leverage automatic and manual optimization strategies.
- Martina does not need to employ any optimization strategies.